Experience

Siege Media — Content Marketing Specialist

Project Management

10,000 Feet

Basecamp

Analytics and Reporting

Google Data Studio

Google Analytics

Clients

  • WebsiteSetup (free resource site)

  • Mint

  • Norton (computer security)

  • HomeAdvisor (digital marketplace for homeowners)

  • Capital One Shopping

  • Hippo

  • Simplify LLC

  • Floor Authority

Badger Maps — Digital Marketing Specialist

Projects

  • SEO: Content creation, Backlink building, Content audit/Restructuring

  • Content marketing: Blog, Podcast, Quora

  • Product marketing: Landing pages, Product update pages, Appcues, Conversational marketing (Drift)

  • Email marketing: Cold, Industry-specific, Account-based, User onboarding, and Reactivation email campaigns; Monthly newsletters, Weekly newsletters

  • Public Relations: Podcast Outreach (Outside Sales Talk), Guest blogging outreach

  • Social Media marketing

  • SEM: Google Ads

  • Analytics (Emails, Content)

Technologies

  • Microsoft 365 & Google Workspace

  • SEO: Ahrefs, Google Keyword Planner, Google Analytics, Google Search Console, Screaming Frog, Answer The Public, SEMrush, BuzzSumo, Page Speed Insights

  • CRM: Close.io

  • Marketing automation: Customer.io

  • Multichannel sales engagement: Reply.io

  • User experience: Appcues

  • Content Creation: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva

  • Content Management: Craft CMS, Wistia, Youtube, Peadpod

Achievements

  • Increased web traffic and trials through SEO strategies including link building, keyword research, copywriting, content writing, landing page creation, and Quora marketing

  • Improved newsletters and customer onboarding emails open rates to attract and retain over 90,000 users

  • Created and handled relationships with industry firms and influencers for collaboration opportunities

  • Acquired new customers by creating and handling account-based marketing email and LinkedIn InMail campaigns to

  • target leads with customized messaging and company-specific custom landing pages

  • Improved conversational marketing metrics (conversions, emails captured, and scheduled meetings) by developing

  • product, content, and pricing playbooks with Drift Chatbot

  • Maximized business development performance by finding collaboration opportunities between sales and marketing departments

Recommendations

Steve Benson recommendation.pdf

Steve Benson

Founder and CEO of Badger Maps

Laura Viero recommendation.pdf

Laura Vieiro Rial

Senior Marketing Associate