My Experience

During the past 2 years, I've had the pleasure to work at the following roles:

Siege Media

Content Marketing Specialist







Feb 2021-Oct 2021


Achievements


Management

Content Marketing

Marketing Management

  • Managed multiple clients and projects using Google Workspace and Microsoft Office tools to ensure goals and KPIs (including link generation and traffic growth) were constantly met.

  • Scheduled projects based on team’s capacity, developed content calendars, and forecasted the project pipeline using 10,000 Feet, Basecamp, and Google Workspace tools.

  • Increased customer satisfaction by managing client communication (including monthly reporting, weekly check-ins, and regular performance updates) and regularly taking assessments to find areas to exceed expectations.

  • Improved team performance by sharing content marketing trends, personal insights, and areas for improvements during performance review meetings, and by creating process documents to share knowledge on specific tasks

Content marketing

  • Managed day-to-day content planning including ideation, scheduling, editing and promotion to consistently reach client goals

  • Wrote effective web copy for the purposes of marketing websites in diverse verticals, consistently ranking in Google's Top 10 Search Results

  • Led and managed brainstorming meetings and brainstorming sheets to generate ideas, using qualitative (client feedback, brand alignment, etc.) and quantitative (competitiveness, volume, etc.) data to select ideas with the proven potential.

  • Managed content promotion and generated 20+ backlinks a month through personalized outreach emails to press, blogs, and other websites

Badger Maps

Digital Marketing Specialist







Jul 2020-Feb 2021

Projects

  • SEO: Content creation, Backlink building, Content audit and Restructuring

  • Content marketing: Blog, Podcast, and Quora management

  • Product marketing: Landing pages, Product update pages, Appcues, Conversational marketing (Drift)

  • Email marketing: Cold, Industry-specific, Account-based, User onboarding, and Reactivation email campaigns; Monthly newsletters, Weekly newsletters

  • Public Relations: Podcast outreach (Outside Sales Talk), Guest blogging outreach

  • Social Media marketing

  • SEM: Google Ads

  • Analytics: Emails, content

Achievements

  • Increased web traffic and trials through SEO strategies including link building, keyword research, copywriting, content writing, landing page creation, and Quora marketing

  • Improved newsletters and customer onboarding emails open rates to attract and retain over 90,000 users

  • Created and handled relationships with industry firms and influencers for collaboration opportunities

  • Acquired new customers by creating and handling account-based marketing email and LinkedIn InMail campaigns to

  • Target leads with customized messaging and company-specific custom landing pages

  • Improved conversational marketing metrics (conversions, emails captured, and scheduled meetings) by developing

  • Created product, content, and pricing playbooks with Drift Chatbot

  • Maximized business development performance by finding collaboration opportunities between sales and marketing departments

Management

Content Marketing

Management

  • Maximized business development performance by finding collaboration opportunities between sales and marketing departments

  • Managed interns

  • Created process documents

Content marketing

  • Increased web traffic and trials through SEO strategies including link building, keyword research, copywriting, content writing, landing page creation, and Quora marketing

  • Improved newsletters and customer onboarding emails open rates to attract and retain over 90,000 users

  • Created and handled relationships with industry firms and influencers for collaboration opportunities

  • Acquired new customers by creating and handling account-based marketing email and LinkedIn InMail campaigns to

  • Target leads with customized messaging and company-specific custom landing pages

  • Improved conversational marketing metrics (conversions, emails captured, and scheduled meetings) by developing

  • Created product, content, and pricing playbooks with Drift Chatbot

Business Consultant






Jan 2019-May 2020

Clients

JACK WILLS

DOCK & BAY

PITCHBOOK DATA

JACK WILLS

Apparel & Fashion

London, UK

Achievements

  • Developed a market entry strategy for the U.S. market

  • Created a digital marketing strategy from scratch

DOCK & BAY

Consumer Goods

London, UK

Achievements

  • Developed recommendations for the British company Dock&Bay to enter the U.S. market and identified key partnership and influencer marketing opportunities

PITCHBOOK DATA

Venture Capital & Private Equity

Seattle, Washington

Achievements

  • Developed a playbook to move from a product-centric approach to a customer-centric approach.

  • Developed a product roadmap that explains how the firm can bring out new products and services.

  • Created strategies to overcome challenges faced by the company after opening the new San Francisco office.

  • Recommended strategies for establishing, building, and maintaining mutually beneficial relationships with customers.