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During the past 2 years, I've had the pleasure to work at the following roles:
Siege Media
Content Marketing Specialist
Feb 2021-Oct 2021
Achievements
Management
Content Marketing
Marketing Management
Managed multiple clients and projects using Google Workspace and Microsoft Office tools to ensure goals and KPIs (including link generation and traffic growth) were constantly met.
Scheduled projects based on team’s capacity, developed content calendars, and forecasted the project pipeline using 10,000 Feet, Basecamp, and Google Workspace tools.
Increased customer satisfaction by managing client communication (including monthly reporting, weekly check-ins, and regular performance updates) and regularly taking assessments to find areas to exceed expectations.
Improved team performance by sharing content marketing trends, personal insights, and areas for improvements during performance review meetings, and by creating process documents to share knowledge on specific tasks
Content marketing
Managed day-to-day content planning including ideation, scheduling, editing and promotion to consistently reach client goals
Wrote effective web copy for the purposes of marketing websites in diverse verticals, consistently ranking in Google's Top 10 Search Results
Led and managed brainstorming meetings and brainstorming sheets to generate ideas, using qualitative (client feedback, brand alignment, etc.) and quantitative (competitiveness, volume, etc.) data to select ideas with the proven potential.
Managed content promotion and generated 20+ backlinks a month through personalized outreach emails to press, blogs, and other websites
Badger Maps
Digital Marketing Specialist
Jul 2020-Feb 2021
Projects
SEO: Content creation, Backlink building, Content audit and Restructuring
Content marketing: Blog, Podcast, and Quora management
Product marketing: Landing pages, Product update pages, Appcues, Conversational marketing (Drift)
Email marketing: Cold, Industry-specific, Account-based, User onboarding, and Reactivation email campaigns; Monthly newsletters, Weekly newsletters
Public Relations: Podcast outreach (Outside Sales Talk), Guest blogging outreach
Social Media marketing
SEM: Google Ads
Analytics: Emails, content
Achievements
Increased web traffic and trials through SEO strategies including link building, keyword research, copywriting, content writing, landing page creation, and Quora marketing
Improved newsletters and customer onboarding emails open rates to attract and retain over 90,000 users
Created and handled relationships with industry firms and influencers for collaboration opportunities
Acquired new customers by creating and handling account-based marketing email and LinkedIn InMail campaigns to
Target leads with customized messaging and company-specific custom landing pages
Improved conversational marketing metrics (conversions, emails captured, and scheduled meetings) by developing
Created product, content, and pricing playbooks with Drift Chatbot
Maximized business development performance by finding collaboration opportunities between sales and marketing departments
Management
Content Marketing
Management
Maximized business development performance by finding collaboration opportunities between sales and marketing departments
Managed interns
Created process documents
Content marketing
Increased web traffic and trials through SEO strategies including link building, keyword research, copywriting, content writing, landing page creation, and Quora marketing
Improved newsletters and customer onboarding emails open rates to attract and retain over 90,000 users
Created and handled relationships with industry firms and influencers for collaboration opportunities
Acquired new customers by creating and handling account-based marketing email and LinkedIn InMail campaigns to
Target leads with customized messaging and company-specific custom landing pages
Improved conversational marketing metrics (conversions, emails captured, and scheduled meetings) by developing
Created product, content, and pricing playbooks with Drift Chatbot
Business Consultant
Jan 2019-May 2020
Clients
JACK WILLS
DOCK & BAY
PITCHBOOK DATA
JACK WILLS
Apparel & Fashion
London, UK
Achievements
Developed a market entry strategy for the U.S. market
Created a digital marketing strategy from scratch
DOCK & BAY
Consumer Goods
London, UK
Achievements
Developed recommendations for the British company Dock&Bay to enter the U.S. market and identified key partnership and influencer marketing opportunities
PITCHBOOK DATA
Venture Capital & Private Equity
Seattle, Washington
Achievements
Developed a playbook to move from a product-centric approach to a customer-centric approach.
Developed a product roadmap that explains how the firm can bring out new products and services.
Created strategies to overcome challenges faced by the company after opening the new San Francisco office.
Recommended strategies for establishing, building, and maintaining mutually beneficial relationships with customers.
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