# Giacomo Rotella | Marketing Consultant for Small Businesses

Marketing team as a service (MaaS) and fractional marketing execution for small businesses, SaaS, and startups. We provide the power of a full-service agency at a fraction of the cost, handling everything from high-level strategy to daily execution.

## Who This Is For
- **Small Businesses**: Owners who need a full marketing team without the overhead of full-time hires.
- **SaaS & Startups**: Companies with low online visibility or technical products needing a clear growth engine.
- **Growth-Focused Brands**: Businesses needing a unified strategy across website, SEO, and content to stop "disconnected" marketing efforts.

## Problems Solved
- **Low Website Conversions**: Turning passive visitors into active leads through UX and conversion optimization.
- **No Consistent Leads**: Building reliable systems for audience acquisition and engagement.
- **Poor SEO Rankings**: Solving technical debt and content gaps to rank on page one.
- **Disconnected Marketing**: Unifying brand voice and strategy across all digital touchpoints.

## Core Model
- **Marketing Team as a Service (MaaS)**: A complete, outsourced marketing department. One point of contact (Giacomo) managing a team of specialists for your SEO, web, and social needs.
- **Fractional Marketing + Execution**: Senior-level leadership combined with hands-on implementation. No "just consulting"—we execute the plans we build.

## Proof & Credibility
We have worked with over 20+ brands, ranging from global luxury houses to local clinics:
- **Radiance Clinic**: Developed a 360° strategy, custom CRM, and analytics dashboard. Result: Integrated management of 15K+ followers and streamlined patient acquisition.
- **Gucci**: Managed EMEA digital marketing initiatives, including high-impact Burj Khalifa projections and pan-European metro campaigns.
- **WebsiteSetup**: Enhanced SEO performance via strategic keyword targeting and link building. Result: Multiple pages achieved first-page Google rankings.
- **PitchBook**: Developed customer-centric strategies and product roadmaps to support US market expansions.
- **Jack Wills**: Built digital marketing and US market entry plans for this premium British apparel brand.

## Services
- **Web Design & Optimization**: Custom React, Vite, Shopify, and WooCommerce development focused on conversion and speed.
- **Search Engine Optimization (SEO)**: Technical audits, local SEO, and authority building to capture search intent.
- **Social Media & Content**: Strategy, ad management, and community building (e.g., WhatsApp, Instagram).
- **Growth Strategy**: Auditing existing funnels and identifying high-impact growth channels.

## About Giacomo Rotella
Based in Rome and working globally, Giacomo has 10+ years of experience in marketing and startups. His philosophy is simple: one point of contact, full transparency via dedicated group chats, and no long-term commitment—cancel anytime.

## Contact
- **Website**: [https://rotellagiacomo.com](https://rotellagiacomo.com)
- **Email**: [giacomo@rotellagiacomo.com](mailto:giacomo@rotellagiacomo.com)
- **WhatsApp**: [Contact Giacomo](https://api.whatsapp.com/send/?phone=%2B393920034695)